User and business form the classic duality of design.
As reflective design is about meaning and message, we will never fear making statements.
We are well accustomed to solving for the needs of both, making compromises and tradeoffs where appropriate
We will stand for something and convey ideals through our work: both ours and yours.

We are lucky enough to work on the coalface of the most exciting innovation of modern times.
We are on the brink of wonderful things. So yes, we have underachieved,
But given the evolution of beauty and the tools now available to us,
We are passionate to achieve excellence.

We are one among the generation to turn the promise into action.